Jay Pask one of the Gold Coast's top local designers and when I say local I mean a true blue local, shares his tips with us from his retail store in Tedder Avenue Main Beach. So Jay what do you have to tell us?
Well there's more to the Gold Coast than white linen and silver sandals. It's not just your old resort fashion. Actually on the Coast we have the most bubbling of youth fashion industries and this is a result of our history with the surf industry. We might not have the parisienne history of high fashion but we've certainly got the most amazing pattern makers and seamstresses because we've had a 30 year history of swimwear production on the Gold Coast beginning with our swimwear icon Ms Paula Stafford. (read more in history)
Fashion retail on the Gold Coast you tend to get a spread across all demographics whether you are size 8 or size 18 compared to Sydney which is youth dominated. The ideas coming out of the Gold Coast tend to not be as predictable as other places because they have to be climate conscious. Because were climate conscious were working with different fabrics and different textures.
So Jay what do I bring to the Gold Coast?
Well ladies leave your fake tan at home. A nice pair of clean thongs, no close toed shoes, a fabulous silk georgette kaftan, walk shorts, one fabulous bikini, for dining out depending on the season you can't go wrong with a peasant skirt, your flats and a fabulous top.
Jay what about Business?
Because were so climate conscious here on the Gold Coast we cant function here in a full corporate attire, so a collar and a sleeve will suffice and of course make it 100% cotton. Members of parliament aren't required to where a tie.
Jay what are some great places to shop?
Get off the beaten track because what you will find on the gold coast its really about secret little hidden street shops and the generics tend to stay in the mall (not being rood). Lesinneue@Paradise Point, Zacai @Paradise Point, Eve@Sanctuary Cove, Dot where's a dress@Nobby's Beach, Melanie Tan of the high end labels at Joy Electric is the pick of the bunch, Jay Pask-13 Tedder Avenue.
Jay what are some comments you hear?
Visitors are constantly surprised when they come into my store and say 'oh are you the designer'? They can't believe a designer is working in a shop. You would never see that in Sydney. I love being in the store so I can give the personal touch to my designs and make sure they sit on a women properly.
Also most people are quite stunned at how cosmopolitan and relevant the fashion industry is on the Gold Coast. I'm a Born and Bred Gold Coaster, I could have a store in Sydney and London but it's about lifestyle. Turning up at a great time to work in the morning, sitting having a great cup of coffee, enjoying the morning before heading into work is what its all about.
www.jaypask.com.au Designer Jay Pask